Hello Lovelies!
Today we’re going to talk about how to use Twitter to build a writing platform, or rather, how to not use Twitter to build a writing platform. Many of you may be active on the bird app already, some of you may not. Regardless, I felt it was important to create a guide for how to use Twitter as an aspiring or established writer. Not familiar with Twitter at all and need some basic advice on how to strategically use the app? Not sure what it means to “follow” someone or what a hashtag is? This blog post does a great job breaking it down.
Why does this all matter?
When it comes to building an online writing platform (which isn’t necessary, but important imho if you want to become traditionally published) social media can be a helpful tool. It can also be your worst enemy. Whether you’re breaking into the writing world or you’re a NYT bestselling author, you’ve gotta keep some things in mind. So, here’s my unofficial guide to Twitter and the Writing Community.
1. Do use Twitter to build a writing platform
You might be wondering, why do I need Twitter if I’m a writer? Well, Twitter is an active hub for the writing and publishing world. It’s like that bar in Star Wars (the one Han Solo strolls into). It’s a great place to make connections and get information. It also occasionally gets messy and you may see a fight break out. On Twitter, agents tweet wishlists, authors promote their books and celebrate sales, aspiring writers search for critique partners and ask questions, general publishing news and updates are posted…you get the idea. Everyone from editors to agents to authors use Twitter, some of them primarily as a professional platform. Not all of them do, but many of them do.
And if you want to become traditionally published (or already are) you need to be part of a writing community. You need critique partners and beta readers. I’m sorry to burst your bubble if you disagree…but it’s true. Twitter is a great place to find such people. It’s also important to learn about the publishing world so you don’t end up shooting yourself in the foot. More on that later. How do you build those connections and relationships? Jump to my last three “do’s”. Finding and fostering relationships with critique partners deserves its own in-depth post, but I’ve got some resources in this one to get you started.
Okay, before we get too far ahead of ourselves…
2. Don’t be unprofessional
As a teacher, I’m keenly aware of the stakes involved in digital communication. Every email I write to a student, colleague, or parent becomes a legal document as soon as I send it. So I better be able to stand behind what I write and keep it as objective and professional as possible. That attitude influences how I use social media, which is a good thing. Because friends, let me tell you…I have seen many writers act cuckoo-bananas on Twitter. And it hurts them. It hurts their reputation, it hurts their relationships, and it can irreparably hurt their career. Listen, you don’t have to act like a saint on Twitter. I certainly don’t. Sometimes my tweets include swear words or saucy jokes. Sometimes I’m self-deprecating. Sometimes I tweet vulnerable thoughts about my anxiety I typically wouldn’t share in a professional setting. But those are the exception.
Most of my tweets fall under three broad categories:
Boosting or celebrating fellow writers (this is my favorite; I love supporting my friends)
Promoting books and writers I’m interested in
Building collegial relationships with other writers by sharing my daily writing tips, frustrations, joys, etc.
That’s it.
I should add I’m not shy about expressing my political beliefs on Twitter. No writer should, in my opinion. This is a post for another day, but writing is inherently political. *Writers are public figures with a platform. So as a writer, you have a responsibility to be vocal about the morals and values that matter to you. And you should never shy away from speaking out against racism, injustice, or inequity.
*Edit as of 7/6/21: While I still believe there are inherent responsibilities with having a public platform, I also recognize that social media can be complicated and toxic. There’s been ongoing discourse about the toxicity associated with using and being vocal on Twitter. This blog post offers an interesting perspective. Bottom line: take care of yourself and your mental health first!
3. Don’t be impulsive—think before you tweet, like, follow, or RT
The internet lasts forever. Don’t be quick to tweet, leave comments on, or RT material you might regret later. Because you can delete a tweet, comment, or unlike something, but screenshots can’t be deleted. People keep receipts, and authors, agents, and editors have a long memory. If you RT something problematic, people will notice. If you make an ignorant or hateful comment, people will hold you accountable. This isn’t meant to scare you—it’s just reality. So let me reiterate: be professional as a default. Be confident in what you post. Be able to back it up. Here are some situations where it’s wise to think before tweeting.
Situation #1: You see someone post something that pisses you off and you want to immediately retaliate. I’m not talking about a serious offense, like a racist, homophobic, or violent tweet. If you see anything like that, please, respond accordingly. No—I’m talking about low-stakes stuff…like a snarky tweet about your favorite TV show Schitt’s Creek (PS that show is perfect—fight me).
What to do: Don’t immediately retaliate. Take a minute. Breathe. Do you really need to comment? Or do you need to take a walk around the block and maybe throw back a glass of wine? Usually, when we respond to things in anger, we say unnecessary things we regret. Remember that I’m-a-teacher-so-I-have-to-be-careful-with-my-emails thing? If I'm responding to an email and I’m feeling frustrated or angry, I stop writing. Because the tone of my email will probably reflect that anger, and I want to remain professional. If you’re feeling pissed, let cooler heads prevail. Nine times out of ten, you don’t need to respond.
Situation #2: A controversy or drama breaks out in the Writing Community (trust me, it happens a lot) and you have strong opinions on it. You tweet or RT your opinion immediately.
What to do: Wait and do more research before reacting. Make sure you know exactly what’s going on, read about different perspectives, and then determine your position. Sometimes we don’t have all the information right away. Take time to suss things out. And maybe, after doing such research, you’ll decide your voice isn’t needed. Which brings me to my final point…
You don’t have to add your voice to every conversation. Sometimes all you should do is sit back, listen, and learn. Have the grace to know when your voice is necessary and helpful and when it’s not. And in any situation, be careful with sarcasm. Snarky or dark senses of humor don’t always translate well online. Best not to post anything someone could misinterpret or misconstrue. Oh, and no one likes a smart ass. You’re probably not as brilliant as you think you are. So, yeah. Interpret that as you will.
4. Do use popular hashtags
Okay, onto the fun stuff! Here are hashtags that you can use to boost the visibility of your tweets amongst writers on Twitter. Boosted visibility means more likes, means more followers, means more opportunities to build your writing reputation and platform.
#Writingcommunity
#Writerscommunity
#Amwriting
#Amquerying
#Amreading
#Writing
#Writerslife
#Writers
#Writetip
To find potential critique partners or beta readers, try using these hashtags
#CpMatch
#CritiquePartner/s
#BetaReaders
5. Do participate in community-building events
There are tons of weekly, monthly, and yearly writing events that you can navigate using specific hashtags. These are the ones I see used most often. This site gives an even more extensive overview of events, but things are always changing!
#MondayMixer — Founded by YA author J. Elle, this is a fun event every Monday where writers “chat about all things writing” and respond to questions. Happens every Monday 7-7:30pm EST.
#1LineWed — Each Wednesday, writers share screenshots of their favorite lines from their works-in-progress. It’s a great opportunity to boost and support others, and celebrate your own success, too!
#MGBookChat — A weekly event for lovers of middle grade (MG) books. Great for writers, authors, librarians, and teachers. Happens every Monday 9pm EST.
#NaNoWriMo and #CampNaNoWriMo — Every November, a certain group of brave, intrepid writers decide to write an entire book in one month. I’m…definitely not one of them. But I do set ambitious writing goals and try to keep up! Anyway, you don’t need Twitter to participate in National November Writing Month, but people regularly post about their NaNo experiences using the hashtag.
6. Do participate in pitch events
Pitch events are when writers tweet pitches for books they’d like to receive representation for. It’s a great way to find potential literary agents for your manuscript, and there are tons of success stories out there! Some of these events are saturated, and tweeting a pitch for an entire book is…hard. So, this topic deserves its own blog post. In the meantime, I’ve got hyperlinks for each one so you can do a little research. PS traditional querying works perfectly fine, too. So no worries if this isn’t your jam.
#DVPit — For writers of marginalized communities and identities to pitch adult, young adult, middle grade, and picture book manuscripts of any sub-genre.
#DVArt — For artists and illustrators of marginalized communities and identities.
#LatinxPitch - For writers who identify as Latinx.
#PitMad — For writers of any age and identify to pitch manuscripts of any genre.
#PitDark — For writers pitching spooky, scary, or horror manuscripts.
#SFFPit — For writers of science fiction/fantasy.
#PBPit — For writers of picture books.
And that’s it! Bottom line: have fun, be smart, and don’t get too distracted by the bird app. After all, that book isn’t going to write itself…